Pricing your home too high
Have a professional determine comparable sales and listing competition. You want top dollar, and you want all the buyers to see your home. The top agents know how to walk that fine line.
Small repairs bring big profits and fast sales
Have a professional give you low-cost solutions to minor repairs that will yield big profits. I arrange for a professional inspection for my sellers so we are actually selling “pre-inspected properties”, which is another reason why I get more showings for my sellers. I also will pay for a home warranty for the buyer at closing for my seller clients. This results in offers as buyers feel more secure that they have a 1 year warranty on the home.
Not considering other financing terms (besides cash)
Have a professional show you options that may be better than cash for you, the homeowner, and financing options that excite a buyer. Many FHA and VA loans are assumable and may attract more buyers with a higher sales price on your property.
Have a professional determine if the market cycle is poised to net you the most money. At least ask to be shown how you make profits in a down market. There are opportunities in good and bad markets. At RE/Max First, we study market trends and know what is around the corner.
Providing easy access for showings
There are many ways to show a home. Appointment only is the most restrictive; lock boxes are the least restrictive. Have a professional help you determine which is best for your lifestyle. I have a full-time staff that will make sure your home is shown when that buyer is ready. Another exclusive service Hope offers is easy acceptance of showing appointments via text, email or phone call. You will never be surprised with an unexpected showing.
Staging your property correctly
Can you put items in storage? Hope can help you with ideas, a handyman, or rearranging furniture. She has the experience and ‘know how’ to make your property shine without spending a lot of money.
Choosing the right REALTOR®
If your home didn’t sell last time, make sure and get it right this time with someone who knows the market and how to create a customized marketing plan to bring top dollar.
Believing that selling property is seasonal
Do not base selling decisions on the seasons. Property is always selling. In fact, in the traditional “off times” there is less inventory, and, therefore, more activity on individual properties as a result. One of my biggest months for sales and seller success has been December.
Pricing their home too low
One reason to hire Walter is to make sure that no money is left on the table. We will make sure all of the features and benefits are not only brought out in a real world marketing campaign, but also that you get paid for them.
Not using current marketing technology
Make sure your agent is on the “Information Highway” with social media advertising, personal web sites, search engine technology and the latest in buyer communications. Today’s buyer want immediate attention and your Realtor has to be available quickly. Re‑evaluating the marketing plan every 30 days: The market, you, and your property require intuitive changes on a regular basis. That is why I send a Marketing report once a month to show you what has sold, new homes on the market, price changes and homes under contract. This will help us stay competitive.
Believing the agent is not doing the job
Do you know that 80% of buyer activity comes from signs and the MLS? Even the most mediocre agent can bring these tools. So if you lack showing problems look at your price, terms, and staging first. At Sanford Systems we can add value to your property in many ways.
Ignoring first impressions from the buyer
Sales are often hampered by unkempt lawns, cluttered closets, unpainted front doors, hard‑to‑work locks, dead light bulbs, bad colors, stains, unlit areas, and unusual smells. Spend time on the little things; double up on your gardener, keep things cleaner than usual and “marshal” the pets. Understanding you still have a life, I will give you a suggested recommendation list of items, (usually not expensive) to complete prior to putting the home on the market.
Not giving the sales effort enough time
You should never give too little time to something that is inherently a long process. Estimate the time you have to sell and then add some time so that you are never put in the position of having to do something based on deadlines. Hope can show you the average time on market in your area in your price range. In 2017, Hope beat the average days on the market by receiving acceptable contracts for her clients in 12 days or less. She attributes that to all the work she does up front before the home actually goes on the market.
Dealing with unqualified or unsavory characters
One of the best reasons to hire a real estate professional is they have the ability to pre‑qualify a prospect before valuable negotiation time is lost. More importantly, they have the tools to discover if a prospect’s motivation to see your home may be other than purchasing a house. Understand that I use a team approach in achieving your goals as a seller. One of my team members is a local lender who I will involve in your sale early who will pre-approve every buyer that I show your home to. I will also make sure we get a pre -qualification letter for the buyer with every offer from another Realtor in the area.
Believing they are powerless to make a difference
Top agents in the industry report that sellers themselves are responsible for one out of six sales. You can network with your business and personal friends, hand out flyers to your personnel department, and keep the house “ready to move into.” Your professional real estate agent should be ready to hand out all sorts of easy assignments to make the “team effort” successful. I have a list of five items you can help with, if you are so inclined.
Testing the market
Never put your property on the market unless you really want to sell. Get ready for a professional sales effort if you list with a great agent. If your plan includes indecision, be prepared for frustration because top dollar sales success is Hope’s objective. Expired listing is not in her vocabulary!
Not setting up expectations with their agent
Your agent needs to guarantee how fast the return phone calls are made, how many websites your home will be on, feedback on all showings including good and bad feedback. We need to know the negative so we can overcome that objection for the next buyer. For example, if they don’t care for the floor plan we will probably not change that. However, if the house showed too dark, let’s make sure we have all the lights on for the next showing. Hope Cudd promises to provide these services to you and more. Call Hope today and let’s start talking.